Location: Washington DC
Job Type: Full Time
Relocation Provided: No
EqualityMD builds inclusive, safe and quality healthcare experiences, centering on the needs of the LGBTQ+ population. Our experience-driven, community-minded company works to address healthcare disparity gaps by creating solutions to systemic problems. Our work centers humanity to help everyone lead healthier lives.
The Social Media Manager will implement the company’s Social Media marketing strategy.
Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.
The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, [social media] community participation and leadership.
The Social Media Manager will be responsible for maintaining fresh content across social media and manage and publish content across those sites at the direction of the CMO.
o Curate relevant content to reach the company’s target LGBTQ+ customers.
o Create, curate, and manage all published content (images, video and written).
o Create up to 6 months of content in line with the social media calendar
o Monitor, listen and respond to users in a “Social” way while cultivating leads (and sales).
o Determine effective channels for reaching our target audience.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Oversee design (i.e.: covers, profile pictures, thumbnails, ads, landing pages, profile updates, and blog).
o Design, create and manage promotions and Social ad campaigns.
o Compile report for management showing results (ROI).
Expectations for Initial 90-Day Trial Period
1099 compensation of $3,000 a month during initial 90-day trial period
Base salary range of $40,000-50,000 plus performance-based options and bonuses to be determined after trial period
Comprehensive benefits package to take effect after 90-day trial period